A More Sustainable Source: The House of Botanicals Partners with Dry Land Distillers in Longmont
Longmont, CO – November 12, 2025 – The House of Botanicals is proud to share an important sourcing milestone: a new local partnership with Dry Land Distillers, an innovative craft distillery based in Longmont, Colorado, to supply the regenerative alcohol used in its aromatherapeutic ritual sprays.
Previously sourced from a trusted partner in Denver, the brand’s alcohol base will now come from even closer to home—reducing transportation impact while deepening its commitment to local, circular, regenerative, and low‑waste production.
A truly circular approach to distillation
Dry Land Distillers produces a range of beautifully crafted spirits. During the distillation process, a portion of alcohol known in the industry as “feints” (also called the tails) remains after the primary, bottle‑worthy spirit—the hearts—has been collected.
Feints are typically lower proof and contain heavier aromatic compounds, and at many distilleries they are discarded or treated as waste.
Instead, Dry Land captures these feints and redistills them in subsequent runs, refining them into an exceptionally pure, clean neutral spirit that meets the high standards required for botanical formulation. This reclaimed alcohol is then used as the base for The House of Botanicals’ sprays.
The result is a rare form of upcycled, regenerative alcohol—derived from multiple spirit runs, fully refined, and intentionally repurposed rather than disposed of. It is a solution that conserves resources, minimizes waste, and gives new life to what would otherwise be lost.
“This partnership represents everything I value in sourcing—local, thoughtful, innovative, and deeply sustainable,” said Sindy Wise, founder of The House of Botanicals. “Dry Land isn’t just making beautiful spirits; they’re rethinking how materials flow through production. It’s a smart, elegant solution that aligns perfectly with how I want to build this brand.”
Why alcohol is essential to our formulations
The House of Botanicals’ ritual sprays are formulated using principles rooted in traditional French perfumery, where alcohol is the preferred carrier for aromatic compounds.
Alcohol allows essential oils and botanical extracts to:
-
Fully dissolve and remain evenly dispersed
-
Project more clearly when sprayed
-
Evaporate slowly and evenly, allowing the aroma to unfold in layers
- Linger longer in the air and on fabrics compared to water‑based sprays
This methodology creates a more nuanced sensory experience—one that evolves over time rather than fading quickly. It also preserves the integrity of delicate plant constituents, ensuring each spray delivers both aromatic depth and emotional resonance.
Important clarification: While these formulations are crafted using the technical framework of French perfumery, The House of Botanicals products are room sprays—not perfumes. Their aromatic concentration is intentionally higher than what is recommended for topical use, making them ideal for use in living spaces and on textiles, but not on the skin.
A partnership built on shared values
Beyond the technical advantages, this collaboration reflects a shared philosophy: craftsmanship, environmental responsibility, and respect for process.
Dry Land Distillers is widely admired in Colorado for its commitment to quality, transparency, and innovation within craft distilling. Their focus on thoughtful sourcing, precise technique, and sustainability makes them a natural partner for a botanical brand rooted in intention and integrity.
As existing inventory is sold through, The House of Botanicals will gradually transition all products to this new alcohol base—bringing customers an even more sustainable formulation without compromising performance, scent quality, or ritual experience.
“This is one of those behind‑the‑scenes changes that customers may never see on a label,” Wise added, “but it fundamentally improves the footprint of every bottle we make. That matters.”
About The House of Botanicals
The House of Botanicals creates aromatherapeutic ritual sprays and botanical products designed to support mindfulness, emotional wellbeing, and intentional living. Rooted in plant wisdom and modern formulation, the brand blends science, spirit, and sustainability to create daily rituals of connection and calm.